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Fans are encouraged to wear pink to the games to raise breast cancer awareness. The Big Ten Conference will donate a portion of every semifinals ticket purchased to Pink Ribbon Connection. The organization serves as a single point of contact in central Indiana for information and resources for those with breast cancer.
The Big Ten Conference will also encourage coaches to wear pink clothing and officials to use pink whistles to promote awareness. Awareness activities throughout the day include an Honorary Banner in the Concourse of Bankers Life Fieldhouse where spectators can post photos and names of those affected by breast cancer.